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Consumer // CVSL

Groundbreaking technical advance secures market lead for CVSL.

Vehicle funding company CVSL were an early adopter of the Internet and Ignition were fortunate enough to be chosen to build their first site back in the late 1990's. This site served CVSL well for a number of years but by 2005 a slew of online competitors had started to encroach on the company's market positioning and CVSL turned to Ignition to help them develop an online offering that would continue to differentiate them from the competition.

Our subsequent market research project highlighted the requirement for a robust database driven online quote engine rather than the 'email for a quote' option that was the foundation of all other sites. In almost any other industry, this undertaking would not cause problems, but the peculiarities of vehicle funding market, together with data mining issues meant that the technical hurdles involved were considerable.

However, after 18 months in development and testing, the site was finally launched in July 2007 to wide critical acclaim and at the time of writing, www.cvsl.co.uk is still the only UK site that can deliver fast, accurate vehicle funding quotes without recourse to manual intervention.

“The new CVSL site is the envy of the industry and has been central to our growth since its launch. Ignition's technical skills and marketing know - how really made the difference.”
Tony Poole, Managing Director, CVSL

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