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Industrial // Fenner

Fenner is a worldwide manufacturer of power transmission products. The Fenner brand has been in existence for over 100 years and after an internal marketing audit, it was felt that some work needed to be undertaken to confirm and strengthen the brand equity and its positioning. Our initial brief was to help re-energise the brand and update its corporate identity. The first step was to develop a strapline that could be used in all territories to encapsulate the connection that Fenner has with the power transmission market.

Our creative response 'Fenner - The language of power transmission' met with wide acceptance and was later used across the marketing mix. The success of our early work has led to a series of subsequent briefs from Fenner that has seen Ignition develop and action a series of brand marketing activities both in the UK and Europe including web development, direct mail and general marketing consultancy.

Services Provided

Brand, Literature, Web, Direct Mail, Marketing

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