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Local Government // Lancashire County Council

Lancashire County Council Road Safety Group approached Ignition to devise an awareness campaign to highlight road safety issues targeted at motorbike riders.

We provided the creative concepts and design implementation for a multi-channel, county-wide campaign addressing both car drivers and bike riders.

The dramatic visual themes and strong copy lines create a range of high-impact images which have been complimented and are sure to hit home these important messages to the target audiences.

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