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PM&M // value for money!

We recently completed implementing a rebranding exercise for PM&M Chartered Accountants. This was the second time we have undertaken this- the first one having lasted them almost ten years!

Liaising closely with their marketing department and senior directors, we developed a new logo which retained the colors and heritage of the previous one. We updated the previous ampersand to a plus sign allowing us to build in a new strapline of "Adding Value" and a fold out cross shaped brochure was designed to echo this. Different specialisms were sub branded with each of the four house colours. The new logo and house style has now been applied to all stationery, internal documentation and corporate literature, newsletters, presentations and advertising campaigns with multimedia and web based projects set to follow.

PM&M is a well-known and respected firm of chartered accountants; completely independent with local roots and offices in Blackburn, Burnley & Clitheroe. Their business clients include high profile multi million turnover corporations as well as many small and medium sized companies and unincorporated businesses in all business sectors. Ignition have been working with PM&M for well over a decade on a wide variety of design and marketing projects and we aim to be around to help them with their next rebrand in another decade or so!

"We were really impressed, not just with the creative input from Ignition, although that was fabulous, but that fact that they proactively came to us and suggested it was time for a revamp. As a professional services organisation we know how difficult it sometimes can be to bring forward new ideas in a long standing relationship, but Ignition certainly delivered."
Laurence Parry, Partner.

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