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Consumer // Simple Debt Solutions

Simple Debt Solutions approached Ignition in May 2007 because their existing website was underperforming. With more and more and more consumers using the web to find a supplier, it was vital that SDS's website had good visibility but an initial review of the site highlighted many issues that were hampering the companies natural search position. We proposed and activated a two stage approach to solve Simple Debt Solution's issues:

Step 1: Using the pre-existing website design we rapidly incorporated a number of key natural search elements that immediately gave SDS a more prominent natural search position and allowed it to more easily capture traffic.

Step 2: We redesigned the site to be much more search engine friendly and visually appealing. Calls to action were repositioned to become more prominent and our copywriting team vastly expanded the amount of content on the site. This version of the site was re-launched in September 2007.

Since the initial re-launch ongoing search engine optimisation work has continued, focusing on link building and addition of further content. The result of this work has been a continual improvement in the site's natural positioning and, for the first time, the site is now generating direct business without recourse to online advertising. www.simpledebtsolutions.co.uk

Services Provided

Internet, SEO

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