A leading producer of vitamins, minerals and supplements, Principle Healthcare commissioned Ignition to help market its two product ranges for adults and children. Our team has provided a variety of services, from logo and branding design, packaging and point of sale, to developing an e-commerce website to market and sell Principle Healthcare products online.
From the outset, one of the key challenges Principle Healthcare faced was how to make its children's range appealing to a young audience. Our answer was to adopt a unique approach based on the concept of 'super heroes'.
Under the name of Vit Heroes, our designers used their animation skills to create a series of colourful characters, including two children who 'magically transform' into super heroes when they take their vitamins and minerals. These characters are used on all Vit Heroes packaging and marketing material and have successfully injected fun and vitality into the brand.
Principle Healthcare realise how important good packaging design plays in the marketing of a product. The packaging should not only protect and secure the product, but should also be an extension to a company's marketing strategy and play a direct link between the brand and the consumer.
Creating a strong visual identity that consumers recognise and can can rely up on is part of the brand development process. At Ignition, we understand that a brand is more than a logo, it's a promise to deliver time after time.
Our in-depth e-commerce skills are demonstrated on the vitsupermarket.com website. Built on a rock-solid platform this site was built to allow for future expansion of sales activity online.