Making your marketing communications deliver the best results is based on the right blend of objective, strategic and tactical planning. At Ignition we have experienced marketing professionals who have held senior client-side positions in blue-chip companies, and this expertise will ensure that your marketing communications are devised, planned and executed with the maximum ROI as our principal objective.

Brand strategy

As branding specialists, Ignition will identify the values your brand represents, and the values you would like it to hold. These values are integral to the way your audiences perceive your brand, and judge your company or product on the way that it is portrayed. As our business environment becomes even more complex it is vital to create a viable and consistent brand experience for your key stakeholders. At Ignition we develop brands to create business benefits, establish differentiation, raise awareness, build loyalty and influence purchasing decisions. Our strategic input will ensure that your brand is consistent with your long-term business objectives and strategy.

Telemarketing

Ignition has extensive experience in providing data verification, targeted lead generation, and appointment setting. When conducting direct marketing campaigns for our clients we find that improved results are achieved if the data has been accurately cleansed and verified. We ensure that this is carried out in minute detail to ensure that your data is as accurate and up to date as possible. Our lead generation service is based on one objective - to deliver quality leads. Poorly qualified leads are an expensive waste of time and effort, that's why it's important to work with an agency that has the experience gained with clients who demand results.

Database development

Having an accurate and current database is the lifeblood of any company. Too often, companies ignore this vital business resource and let data become out of date and unusable. It is estimated that data deteriorates at around 20% each year. So it is clear that if you let your data become inaccurate it is costing your company a lot of money in time and resource. Ignition will cleanse and verify your data to make sure that your crucial customer information is relevant, accurate and is used as an integral marketing and business development asset.

Direct Marketing

Creating a conversation with your customers and prospects through direct marketing is one of the most efficient ways of growing your business. Whether you want to increase revenue, build your customer base, maintain loyalty, increase cross-sell opportunities or raise awareness, carrying out a structured direct marketing campaign is an extremely successful way of achieving a good ROI. At Ignition we achieve impressive results for our clients by producing creative and targeted campaigns in both business and consumer market sectors.

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