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Step 1 : Awareness
Nothing can happen until someone knows you exist, so you must start by building awareness. Remember that you don’t need to build awareness with everyone – just the right ones!
Step 2 : Education
Once people are aware of you, you can educate them – about what you do, how you do it, why you do it your way and not another. Education is all about telling stories. It can take a long time and it’s best not to rush.
Step 3 : Action
not everyone you educate will take action. But some will. And others (if you look after them well) might just tell their friends. And that’s good too.
If you’re interested in improving the marketing of your business, why not book a place on one of my free seminars. We cover a lot of ground in 3 hours but most of those who attend say they get real value from the experience.