Latest News & views from Ignition CBS
The social media landscape is vast, fast paced and constantly evolving. This is the first in a new series of Ignition CBS round-ups in which we aim to bring you up to speed with the latest developments, features and tools, and offer our views on how they can help you to harness the power of social media for your business.
Very soon you will notice (if you haven’t already) tweets showing up in your Google search results. This is the product of a new partnership between Twitter and Google that was announced earlier this year.
Tweets for businesses, brands, individuals and popular #hashtags have been showing up in mobile Google searches in the US since February 2015. Now this feature is being rolled out to mobile and desktop searches in other countries…and from late August we finally started seeing it come to fruition here in the UK.
Twitter said the change is an attempt to make it “easier than ever to explore your interests across both Twitter and Google.” It’s still early days; this new feature is being rolled out slowly so you may notice it doesn’t appear in all of your search results just yet, and it still appears to be working best on mobile.
Searching for Sam Smith on your smartphone, for example, summons up a lovely, scroll-able virtual carousel of recent tweets from the pop star on the first page of your Google search results, tucked underneath his official website, profile information and news links.
On desktop it seems you have to search specifically for “Sam Smith Twitter” for it to display a small list of recent tweets about halfway down the first page. The fact that tweets are showing up on page one suggests that Google is (at least for now) favouring tweets in search results.
What does it mean for businesses?
Once rolled out fully, this change is potentially a big deal for businesses as it could provide additional exposure for those that have invested in developing their social media. It also confirms the growing importance of social media to your overall online marketing success.
In theory, everything you tweet will be fed straight into Google so that a search for your company or brand will display not only your Twitter handle, but also what you said and how long ago you said it.
Anyone, regardless of whether they are a registered Twitter user or not will be able to view your content, click through to access your live Twitter profile – and from here may also be driven to your website seeking more information.
From Twitter’s point of view it’s hoped this change will encourage more people to sign up to the micro-blogging platform, meaning more potential followers (and hence a larger captive audience) for businesses.
What should you do about it?
In order to benefit from this change, it’s important to ensure your social profiles are kept up to date and that you are tweeting useful and engaging content regularly. Including links/shortened links within your tweets will help to direct more traffic to your website.
There are crucial reputation management implications too as your latest Twitter conversations will be on display for everyone to see. However, the Twitter box is a valuable tool in this respect too – it’s prominent position means that a steady flow of positive tweets can be used to displace any other negative listings about your company or brand.
If you’d like help with social media for your business, please get in touch by calling 01706 222456 or filling in our contact form. We’d be happy to help.