PPG introduces Mix'n'Shake, a new automated stirring technology integrated within the PPG LINQ ecosystem - delivered with strategic creative support from Ignition CBS.
Coatings leader PPG has launched Mix'n'Shake, a new automated stirring system designed to eliminate manual stirring in the automotive refinish process. The technology delivers a fully homogenised, ready to spray paint mix in under 90 seconds, improving colour accuracy, reducing waste and saving valuable time for bodyshops. The launch marks the latest milestone in PPG’s suite of digital refinish technologies and extends its long standing partnership with Ignition CBS, who supported the strategic and creative development of the launch campaign.
A New Approach to Paint Preparation
Mix'n'Shake replaces traditional manual stirring with a patent pending automated device and an exclusive notched cup that attaches directly to the spray gun. The system ensures:
- A fully homogenised paint mix
- Consistent colour accuracy
- Reduced rework
- Up to 6% more productive work hours
- Up to 10% reduction in consumable waste (sticks, cups, strainers)
Pre programmed settings for primers, basecoats and clearcoats allow painters to insert the cup, select a programme and let the device complete the stirring process - creating a cleaner, safer and more efficient workspace. The system is compatible with both waterborne and solvent borne formulations and integrates with the PPG LINQ digital ecosystem for enhanced workflow management.
A Record Breaking Launch Moment
To mark the debut of Mix'n'Shake, PPG attempted to break a Guiness world record at industry event SEMA 2025 for the most people stirring paint simultaneously. Hundreds of attendees - including refinish professionals, partners and industry media - took part in the coordinated challenge, transforming a routine task into a moment of spectacle and reinforcing Mix’n’Shake’s core message: the future of paint preparation is automated. The event generated strong engagement across social channels and created a memorable, shareable moment that amplified the product's launch impact.
Ignition CBS Supporting the Launch from Day One
PPG appointed Ignition CBS as its strategic and creative partner for the Mix'n'Shake launch, continuing the collaboration established during the rollout of PPG LINQ. We assisted the team from early product positioning through to launch, delivering strategic, creative, digital and event deliverables. Our support covered:
- Strategic development to define messaging and value proposition
- Campaign concepting to establish creative routes for launch
- 3D rendering
- Product packaging for the device, cups and accessories across both PPG and SEM brands
- Collateral and asset design for digital and print channels
- Advertising materials for online and offline use
- Distributor toolkits & training materials for digital and physical deployment
- Demo kit graphics including stickers
- Website development to support digital activation and product education
- Launch event support including event graphics and PPG-branded tie-dye t-shirts
The campaign was designed to highlight the system's speed, accuracy and workflow benefits - and its integration with PPG's wider digital ecosystem.
Strengthening a Proven Partnership
The successful launch of Mix'n'Shake reinforces the strong working relationship between PPG and Ignition CBS. It also highlights our ability to deliver end to end creative support for technically complex, innovation led products from early strategy to final execution.
If you'd like to explore how Ignition CBS can support your next product launch, get in touch with our team today.
Email us or call 01706 222456 and let’s talk about how we can help your business stand out against your competitors.