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LKQ Euro Car Parts

Branch Managers Conference
Over the past six years, Ignition CBS has worked with leading automotive aftermarket parts distributor LKQ Europe on a number of creative projects. This one proved to be a particular favourite though for both our own and LKQ Euro Car Parts’ team - a Mission Impossible-inspired video and event.

Design // Branding // Video // Motion Graphics

The Brief

Internal Alignment

Each year, LKQ Euro Car Parts hosts its internal Branch Managers Conference with over 200 branch managers coming together to meet, attend workshops/talks and learn from each other.

In 2019, it was a particularly special one as the company had a new CEO, Andy Hamilton, and management team - alongside recent changes to the company with expansions and acquisitions. Andy Hamilton wanted to reassure the business about these changes and share his plans for the company’s future with a show.

The Ignition team was briefed to create something exciting that would represent how Andy and the leadership team were going to take Euro Car Parts into a new era. The task involved the whole team at Ignition CBS with multiple creative elements required.

The Results

Accelerating into a New Era

The branch managers arrived at the conference to a red carpet straight out of Hollywood with shining lights and a photo board with partner logos on, as well as movie and character posters for ‘Mission It’s Possible: Accelerate’ - starring their CEO and management team (no paparazzi though).

Rather than launch straight into a presentation, the managers were given a cinema experience with a 3-minute video showing their CEO receiving a mission to “lead this dynamic team into a new era”, before running through London and into the conference. As this was pre-filmed, Andy changed into the same outfit and burst through the doors just as his character on the screen did, surprising the managers.

The whole Ignition CBS team was involved throughout the entire process, from the creative vision required for script writing, art directing and editing the video/photoshoot to the finer details of copywriting and graphics for the following: Banners, movie posters, directional literature, promo items and much more. We also worked with a third-party AV company to design the layout for the lighting and screens required for the event.


Contact us

Want to do more with your marketing? Not sure where to start? Want to kick around some ideas with a friendly bunch? Let’s chat - call 01706 222456 or email us

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