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A Complete Transition for Power Transmission
Established over 150 years ago, Fenner has seen multiple rebrands all while remaining the brand of choice for power transmission products that are practical, reliable trusted and connect together with ease. Fenner came to Ignition CBS to help with brand positioning and a new look.

Branding // Identity // Web // UX // Copywriting

The Brief

Online and Offline Rebranding

After investing significantly into Research & Development, the established company wanted to develop its key values, requiring a new brand identity while remaining recognisable to its loyal customer base.

Already successful, Fenner wanted its branding online and offline to provide a more modern representation of what the company had expanded into in recent years, to appeal to other market sectors as well as their heavy industry customers.

The task required the work of the entire Ignition CBS team to outline the core brand aesthetics and values – such as positioning, brand manual, typefaces, colour palette, iconography and photography – as well as the copywriting and creation of offline applications such as brochures, packaging and datasheets and online applications with a new website for both desktop and mobile.

The Results

A New Look with Strong Company Values

We have created a sleek, professional look and feel, showcasing Fenner’s expanded offering and instilling the company’s values of being reliable, trusted and connected.

With the new branding and alignment with updated online and offline applications, both employees and customers of Fenner have a better understanding of the company’s approach and offering across all forms of communication - driving power to the business.


Contact us

Want to do more with your marketing? Not sure where to start? Want to kick around some ideas with a friendly bunch? Let’s chat - call 01706 222456 or email us

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