Branding // Identity // Web // UX // Copywriting
Already successful, Fenner wanted its branding online and offline to provide a more modern representation of what the company had expanded into in recent years, to appeal to other market sectors as well as their heavy industry customers.
The task required the work of the entire Ignition CBS team to outline the core brand aesthetics and values – such as positioning, brand manual, typefaces, colour palette, iconography and photography – as well as the copywriting and creation of offline applications such as brochures, packaging and datasheets and online applications with a new website for both desktop and mobile.
We have created a sleek, professional look and feel, showcasing Fenner’s expanded offering and instilling the company’s values of being reliable, trusted and connected.
With the new branding and alignment with updated online and offline applications, both employees and customers of Fenner have a better understanding of the company’s approach and offering across all forms of communication - driving power to the business.-->