Branding // Web Design // UX // UI // CMS // Ecommerce
The goal was to create a digital platform that was visually aligned with the new brand guidelines, easy for consumers to navigate and flexible enough to grow as new products entered the market.
The project required a complete front end and back end build, SEO optimisation, seamless integration with an existing Magento shop and a CMS that balanced creative control with visual consistency.
We developed a set of brand aligned visuals, built a responsive front end and integrated the site into CMS for controlled content management. High design pages were protected to maintain consistency, whilst the news section remained fully editable. We also supplied styling guidance to ensure the Magento shop matched the new brand experience.
The new Goodmans website launched as a clean, intuitive and scalable digital platform that strengthened brand storytelling, improved product visibility, and enhanced consumer support access - all while staying true to Goodmans' “Brilliantly Simple” ethos.
