Branding // Identity // Social Media Advertising
The product to be launched was a next generation protection against hydrocarbon fires and explosions. Used in dangerous environments onshore and offshore including oil rigs, petrochemical facilities and and gas terminals the product had a set of key features we needed to highlight.
In addition we were asked to offer clues as to the identity of the new product without giving away any specifics, the platforms chosen for the campaign were social media and email, offering more flexibility to modify the message on the run up to the launch.
Not being able to use industry specific imagery we chose a theme which matched the key features of the product - safer, tougher, thinner, lighter, faster. Sports, fitness and athleticism offered the scope we needed to produce the campaign.
To provide an additional link to the product we incorporated some illustrations of standard steel sections, these profiles are instantly recognisable to people in the industry.