Loader Logo

Premex Group

Rubik's Cube campaign
For over 15 years, Premex Group has trusted Ignition CBS to support the delivery of marketing materials diverse range of products and services to the insurance, healthcare and legal sectors. We were asked by Premex to produce a creative campaign to run on all social media channels and via email marketing to engage customers by challenging them with the promise of a prize.

Design // Illustration // Social Media Advertising

The Brief

Aligning Values and Engaging Customers Creatively

Engagement during the quieter summer months can be difficult, however, Ignition CBS was up to the challenge and it involved the iconic 80s sensation - the Rubik’s Cube.

The main aim for the campaign was to provide content and social activity during a usual “down period”. Our client wanted to stand out from its competitors and the “sea” of usual sales posts, resulting in Ignition CBS creating the initial concept to use the Rubik’s Cube.

Premex Group wanted to promote its values externally by relating them to the challenge of a Rubik’s Cube, such as their ability to “solve complex problems”, and unify their customers, suppliers and experts with an inclusive and fun competition. A selection of online and offline designs were used for the campaign with Ignition CBS involved in the production of all graphic design and copywriting used across social media and emails.

The Results

Increased External and Internal Engagement

The challenge to solve a Rubik’s Cube, promoted via bright graphics reminiscent of Rubik’s Cube’s familiar colour palette, was presented to Premex Group’s customers by email and on Twitter and LinkedIn to #SolveItFirst and be entered into a prize draw for 1 of 5 team outings by sharing a picture of their completed cube.

Across email and both Twitter and LinkedIn platforms, the campaign received 28,952 impressions and engagement from 1356 people and improved performance in comparison to other social media activity for the same period. It not only resulted in a positive connection with Premex Group’s industry, existing and potential clients, but the campaign also saw participation from the group’s multiple teams internally.


Contact us

Want to do more with your marketing? Not sure where to start? Want to kick around some ideas with a friendly bunch? Let’s chat - call 01706 222456 or email us

Newsletter sign-up

Subscribe to updates from Ignition CBS