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The benefits of video marketing

4th July 2016 Siobhan Morris Motion Graphics

Animated marketing (or “explainer”) videos are a cost-effective and powerful marketing tool. Here are just some of the ways that you can benefit:

1. The easiest way to explain your business
An animated video can introduce your business and explain your products or services in a matter of seconds. Video is also the ideal platform for explaining complicated messages simply.

2. Livens up your pitch
A well-produced animated video with an engaging script and attractive visuals will capture the attention of your audience immediately, and potentially convert them into customers! According to research, people are more likely to retain information if it is delivered in both a visual and audio format, than in visual or audio alone.

3. Builds brand trust
Video is perfect for showcasing the personality of your business or brand, and as such will help people to gain a sense of trust in the products or services you sell.

4. Saves time
Research has shown that visitors who view videos stay on websites two minutes longer on average. This is because people are more likely to watch a video than read a lengthy document or website. An animated video will not only save your audience time, but also ensure your message gets across.

5. Boosts SEO
The extra time visitors stay on your website will boost your Google rankings. Google’s algorithm for search rankings looks at how long people stay on websites. If people are staying on your website for longer to watch your amazing animated video, Google will see your website is of interest and therefore rank it higher under your keywords.

6. Easily shareable
Free video hosting websites such as YouTube and Vimeo offer useful tools that allow you to upload your animated video and use keywords to attract interest. YouTube is also the world’s second largest search engine so any videos you upload there will appear as thumbnails in Google searches. Finally, animated videos work fantastically on social media – if people like your video, they may share it, increasing your visibility even further.

Case study: Run my Business explainer video

Ignition worked closely with leading accountancy firm PM&M to develop the marketing strategy for Run My Business – a service targeted at SMEs that offers an innovative alternative to traditional accountants.

As part of developing the website presence for Run My Business, we produced the following animated introductory video. We used our extensive experience in 3D animation to create an engaging, impactful video without need of expensive camera crews and post production.

If you’d like to discuss a video or animation project, please get in touch by calling 01706 222456 or filling in our contact form. We’d be happy to help.